Mar 11, 2011

Business of Fashion:Who is who?


For some of you, that are very interested in fashion industry this will be old news and maybe someone won't be interested in this topic... But I like to know  this stuff. 
World of luxury fashion is owned by conglomerates. Let's get started with some big names:

LVMH stands for Louis Vuitton Moët Hennessy. They are the largest luxury goods conglomerate and in 2009 they made over 17 billion euros in sales. The largest shareholder is Groupe Arnault (Bernard Arnault’s family holding company) but here is where things get confusing…Christian Dior (owned by Groupe Arnault) and owns over 40% of LVMH. What does this mean for Christian Dior? That they get to have more fun, since they don’t have LVMH’s financial people telling them they can’t hold extravagant runway shows and blow extraordinary amounts of money on things. Anyway, LVMH pretty much owns the luxury world, and now they are trying to get their hands on Hermès. The news from March of 7th tells us that LVMH is going to take the controlling stake of Italian jewelry maker Bvlgari.

Anyway, here are the fashion and beauty brands that LVMH owns: Louis Vuitton, Loewe, Céline, Givenchy, Marc Jacobs, Fendi, Donna Karan, Emilio Pucci, TAG Heuer, De Beers, Christian Dior perfumes, Benefit Cosmetics, Acqua di Parma, Guerlain and more! Plus they own Sephora, Le Bon Marché. and tons of fancy wine, champagne, and liquor brands.



Za pojedine koji su upoznati sa modnom industijom ovo će biti stara vest, a pojedine možda ovo neće ni zanimati... U svakom slucaju ja sam ekonomista i volim da znam ko je ko u modnoj industriji.
Kada govorimo o luksuznoj modi, tu se sve vrti oko konglomerata, pa pocnimo sa velikim imenima

LVMH oznacava grupaciju Louis Vuitton, Moet, Hennesy. Oni su najveci konglomaret u modnoj industriji u u 2009 godini su imali obrt preko 19 milijardi eura. Vecinski vlasnik je Grupa Arnoult, porodicna kompanija Bernarda Arnoulta... Mada kada je Christian Dior u pitanju tu postaju svtari malo zbunjujuce. Naime, Christian Dior koji je u vlasnistvu Grupe Arnoult poseduje 40% akcija LVMH. Da li to znači da Dior moze ta troši velike količine novca na revije, dogadjaje i promocija, a da mu niko od ljudi zaduzenih za finansije LVMH ne progovara? Verovatno! Poslednja vest od 7-og marta ove godine je da LVMH preuzima većinski paket akcija Italijanskog proizvodjača nakita Bvlgari.

Brendovi koji se nalaze i sklopu LVMH grupe su: Louis Vuittin, Loewe, Celine, Christian Dior,Givenchy, Marc Jacobs, Fendi, Donna Karan,Emilio Pucci, Tag Heuer, Benefit Cosmetics, Aqua di Parma, Guerlain, Sephora, kao i gomilu proizodjaca prestižnih vina, šampanjca i alkoholnog pića.

LVMH tower at night in NYC

PPR is another one of the big conglomerates, who own the Gucci Group. Their CEO, Francois-Henri Pinault, is married to Salma Hayek. She has a great access to clothes, don't you think… Gucci Group owns Gucci, Alexander McQueen, Stella McCartney, Yves Saint Laurent, Bottega Veneta, Balenciaga, Sergio Rossi, and Boucheron, Puma,

PPR  je sledeci na listi velikih konglomerata. On poseduje i Gucci Grupu. CEO PPR-a je Francois - Henri Pinault muz Salme Hayek. Ona stvarno ima fenomenalan bristup brendovima zar ne? Gucci Grupa poseduje Gucci, Alexander Mcqueen, Stella McCartney, YSL, Bottega Venetta, Balenciaga, Sergio Rossi, Boucheron, Pumu.

Gucci Indy Bag - the best Gucci bag ever!
Richemont a Swiss group, is the third of the major luxury conglomerates. They own brands such as Cartier, Van Cleef & Arpels, Lancel, Montblanc, Chloé, Shanghai Tang, Azzedine Alaia, and their most recent acquisition, Net A Porter . Net A Porter is the most successful online luxury retailer in the world, and they sell a lot of the brands owned by LVMH and PPR, however Richemont now has control over the brand.

Richemont je Svajcarska grupa koja je treca u svetu luksuznih konglomerata. Oni poseduju Cartier, Van Cleef&Arples, Lancel, Montblanc,Chloe, Azzedina Alaia i Net A Porter. Net a Porter je najuspesniji on line prodavac luksuzne robe. Oni prodaju i brendove koji su u posedu LVMH i PPR.

Chloe ad Campaign


Prada group owns Prada, Miu Miu, Original Car shoe and Churche's shoe.

Grupa Prada poseduje Pradu, Miu Miu, Originar Car shoe i Church cipele.


Prada


Chanel S A, which is privately owned by the Wertheimer family, owns Chanel,Eres, and seven ateliers who specialize in haute couture techniques.Chanel explained that their purchase of the ateliers was to ensure that the ateliers and techniques do not disappear.

Chanel S A je privatno vlasnistvo  porodice Wertheimer a poseduje Chanel, Eres kao i sedam ateljea koji su specijalizovani za tehniku izrade visoke mode. Chanel je kupio te ateljee kako bi se osigurao da ove tehnike ne nestanu.

Parfum Chanel Mademoiselle - one of the best ever!


Valentino GROUP owns Valentino, M Missoni, Proenza Schouler and few more.

Grupa Valentino poseduje Valentino, M Missoni, Proenza Schoule i par dugih...

Valentino's famous RED DRESS!

The Aeffe Group owns Alberta Ferretti, Philosophy di Alberta Ferretti, Moschino, Moschino Cheap and Chic, and Pollini. They also own some Jean Paul Gaultier licenses.

Grupa Aeffe poseduje Albertu Feretti, Philosophy od Alberte Feretti, Moschino, Moschino Cheap and Chic, Pollini i neke JPG licence.

Moschino's Parfume ad campaign

 The Puig group owns a ton of beauty brands (like Prada and Comme des Garcons perfumes), as well as fashion brands Carolina Herrera, Nina Ricci, and Paco Rabanne.

Puis Grupa poseduje tonu beauty brendova (kao sto je Prada ili Comme des Garcones Parfumes) kao i modne brendove Carolina Herrera, Nina Ricci i Paco Rabanne.



Diesel owns Victor and Rolf and Dsquared
.
Diesel poseduje Victor and Rolf i Dsquared.



Hermes is 70% owned by a family. This also stands for Armani and Versace.

Hermes je 70% u vlasnistvu porodice. Ovo takodje vazi i za Armani i Versace.


Lower Brands:

Liz Claiborne owns Juicu Coture, Kate Spade,Luckybrand Jeans, Mexx, DKNY Jeans and more.
Gap INC owns Gap, Banana Republic, and Old Navy.
Tod’s Group owns Tod’s, Hogan and Fay.
Limited Brands owns Victoria’s Secret, LaSenza, Bath and Body Works, and Henri Bendel.

Liz Claiborne poseduje Juicy Couture, Kate Spade, Luckybrandjeans, Mexx, DKNY i jos neke.
GAP INC poseduje GAP, Banana Republic, Old Navy.
Grupa Tod's poseduje Tod's, Hogan i Fay.
Limited Brands podeduje Victorias secret, Lasenzam Bath and Body works, Henri Bendel. 

 Inditex owns Zara, Bershka, Massimo Dutti, and a few other fast fashion brands.
H&M owns H&M, COS, and Cheap Monday.
The Arcadia Group in England own Topshop, Topman, Miss Selfridge, Dorothy Perkins, Burton, and Wallis.


Inditex poseduje Zaru, Bershku, Massimo Dutti i jos neke.
H&M poseduje H&M, COS i Cheap Monday.
Arcadia Grupa poseduje Topshop, Topman, Miss Selfridge, Dorothy Perkins, Burton i Wallis.

Kate Moss for TopShop


These are not all the names, but for me they are the most interesting. Also I am not sure how recent my sources are so maybe something has changed in the meantime. If you have any suggestion please let me know.

Ovo nisu sva imena, ali su meni svakako najzanimljivija. Trudila sam se da vam da Uptodate podatke, mada uvek postoji mogucnost greske. Ako imate neku sugestiju javljajte!


P.S. Nadam se da vam se dopada post:) 

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